{
  "docId": "019dd923-5ca1-7489-b639-1de51d63341f",
  "docSlug": "9e1829510ee4cfe6",
  "documentTitle": "SDG Guide for Business Leaders",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 52,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "matrix-nxn",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 136,
  "notes": "The slide uses a color-coded heatmap to show high, medium, and low relevance of SDGs by industry.",
  "elementsJson": [
    "headline_text",
    "heatmap",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-1de51d63341f/11",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "SDG 5, 8, 12, 13, and 17 are considered to be highly relevant across all industries",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3bc-73c4-a2b4-c51ee998e3ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.64,
        "x": 0.34,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Matrix of SDGs vs Industries",
      "attrs": null,
      "subkind": "heatmap",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e543c41-8973-41c2-8890-fa579bc819a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Industry vs SDG Relevance Matrix",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94c50052-4e3f-482e-a01c-3f1e27000d58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.88,
        "y": 0.02
      },
      "kind": "legend",
      "text": "Degree of relevance: High, Medium, Less relevant",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30037398-1d30-4fa5-b4a1-06eb7a52afb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.18,
        "x": 0.02,
        "y": 0.21
      },
      "kind": "subtitle",
      "text": "The matrix indicates which SDGs are more likely to be relevant within different industries, as certain types of companies will have elements that are more central to specific SDGs. SDG 5, 8, 12, 13, and 17 are considered to be highly relevant across all industries. If an SDG is marked “less relevant” to an industry, company specificities may still make it an interesting opportunity to explore",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2367488-9a79-4899-b63e-5c2c81ed9a7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.75,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "Not all SDGs should be expected to be relevant to your organization, as the SDGs represent different opportunities across industries",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f33fcbd-bc81-47a1-ac20-92b69a3f14ee",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "NxN matrix",
      "slug": "matrix-nxn",
      "agent": null,
      "layer": "slide",
      "matchId": "51ede636-5b81-4481-92e0-38b5015fe240",
      "evidence": "Matrix of SDGs vs Industries",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "matrix-nxn",
      "slug": null,
      "matchId": "8ce59fea-310a-4a5c-94cb-d77f91756c23",
      "evidence": "The slide presents a grid mapping industries against SDGs to show relevance levels.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7bf568a2-6c79-4f2c-bdbc-cd59b56e7323",
      "evidence": "The document uses the golden circle framework to explain how the SDGs can drive business value.",
      "position": 0,
      "objective": "How can the SDGs drive business value?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}