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      "text": "1. THE WILDCAT JOURNEY: Driving Student Success for a Rapidly Changing World. 2. GRAND CHALLENGES: Tackling Critical Problems at the Edges of Human Endeavor. 3. THE ARIZONA ADVANTAGE: Advancing our Land Grant Mission to Drive Social, Cultural, and Economic Impact. 4. UA GLOBAL: Engaging the World. 5. Institutional Excellence: Ensuring UA lives its values and innovative culture to enable an efficient, high performing academic and administrative enterprise",
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