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  "documentTitle": "Lebanon Economic Vision",
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  "authorName": "McKinsey",
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  "notes": "Includes a quote at the bottom regarding the organic nature of creative industries.",
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      "text": "Cultural and creative emerge organically from communities and places, and cannot be easily ‘invented’ into Industries. Assessing the potential of the creative economy therefore requires careful tracing of what has come before … The particularities of geography and history matter enormously",
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      "text": "Cultural heritage: Lebanon's cultural heritage (e.g. UNESCO world heritage)\nHuman Capital and talent: Success stories globally and regionally in creative industries (movies, music, theater, fashion)\nCulture and mindset: Lebanon has a very versatile culture (18 religions) and three spoken languages",
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      "text": "Recent global success in filmography and movie production\nExport of Lebanese designers (media, UI/UX, advertisement) especially to the region\nEmerging successful modern music bands in Lebanon\nGlobal recognition in high end fashion\nRecognized legacy and long standing success in the theatre and music industry",
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      "text": "Cultural and creative emerge organically from communities and places, and cannot be easily ‘invented’ into Industries. Assessing the potential of the creative economy therefore requires careful tracing of what has come before ... The particularities of geography and history matter enormously",
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      "text": "SOURCE: UNESCO; UNDP; Press search",
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      "text": "Lebanon is intrinsically competitive in cultural and creative industries",
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