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      "text": "1. Most sites had many iterations with the input of their community and cherished 'mistakes' in evolving their business model\n2. Four context-specific archetypes of business models were identified: Grassroots, University program, Government initiative, and Corporate facilitation\n3. Most sites took 5+ years before reducing initial reliance on government financing or support\n4. Most sites measure impact through qualitative success stories and track only a small number of quantitative KPIs\n5. Most sites center around one core service offering (e.g. co-working vs. training vs. accelerator) and build other services around it as support\n6. Core service offering often serves as the 'bread and butter' revenue stream to support OPEX (while capex often covered by government)\n7. Choice of how to offer services entails tradeoffs in terms of quantity vs. quality and ownership control vs. required team size due to levels of engagement\n8. Assembling and engaging the community was named the single most important marketing goal\n9. Traditional paid marketing is the least popular tool and often not pursued at all\n10. Storytelling and showcasing success cases focuses on celebrating the community, not the site",
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