{
  "docId": "019dd923-5ca1-7489-b639-093f3fd1ecfe",
  "docSlug": "5ee5a9db2750184a",
  "documentTitle": "Lebanon Economic Vision",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 848,
  "pageCount": 1274,
  "prevPage": 847,
  "nextPage": 849,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide includes a watermark '201022'.",
  "elementsJson": [
    "bullet_list",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-093f3fd1ecfe/848",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-093f3fd1ecfe",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-093f3fd1ecfe.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-093f3fd1ecfe#slide-848",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.54,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Total routes at Athens airport (2006-2010)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10f99ee8-c2dd-4737-b161-731b2d3a651b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "list",
      "text": "Incentives for new routes: For adding 3 or more new international routes, parking & landing charges are heavily discounted (100% for 2 years, 50/25/15% for 3 years). For new long-haul: 100% for 3 years, 75/50% for 2 years.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f68c900-6162-4f21-99c0-e0376ba59f89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.05,
        "y": 0.58
      },
      "kind": "list",
      "text": "Adding frequencies: For additional long haul international frequencies (100% and 50% in year 1 and 2). For short-haul/domestic (50% in year 1 and 2, 25/15/10% for 3 years).",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ca0fafa-7374-4d74-ab17-5fae1ead31d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.54,
        "y": 0.68
      },
      "kind": "list",
      "text": "OAG 'Routes Airport marketing awards Europe 2009' – 5th consecutive year; 15th World Route Development forum – Athens wins first place in Europe, 2009; IATA’s Eagle award for airline marketing support 2003",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3e16b9f-18ad-41e5-b40d-db8d01f143ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total routes: 127",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d3b8-7635-b385-0fc5347c1a31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.02,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Source: Athense airport website; IATA; McKinsey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72c0c477-9c24-4825-b689-bd8feada6452",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Case example – Athens Airport set up an incentive program to stimulate new traffic",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "558194d4-b834-4b2c-a30b-9d44f2b2948b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Total routes",
      "numberRaw": "127",
      "numberKind": "plain",
      "actionTitle": "Case example – Athens Airport set up an incentive program to stimulate new traffic",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 127,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}