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  "documentTitle": "Lebanon Economic Vision",
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  "notes": "The chart uses a broken axis for the marketing spend per tourist arrival metric.",
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      "text": "Lebanon's marketing budget: Total budget of MoT allocated to events and promotions is ~6.6 Mn USD. 50% is used for subsidizing festivals, 50% is used for marketing. Lebanon spends 1.8 USD/tourist arrival (~4 times lower than benchmarks). 5-9x increase in marketing budget is needed between 2019-2025",
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      "text": "Lebanon spends 1.8 USD/tourist arrival (~4 times lower than benchmarks). 5-9x increase in marketing budget is needed between 2019-2025.",
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      "text": "Comparison of total marketing spend and marketing spend per tourist arrival by country",
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      "text": "Tourism departments typically spend USD 7 per tourist. Less mature tourism sectors have higher budgets per tourist",
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      "text": "SOURCE: National Tourism Authorities Annual Reports, Press search",
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      "text": "The tourism marketing budget should be increased by 5-10x between 2019-2025 to position Lebanon as a tourism destination",
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