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  "documentTitle": "Lebanon Economic Vision",
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  "authorName": "McKinsey",
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  "notes": "The slide uses a two-part process flow: 2016 baseline identification and 2025 projection logic.",
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      "text": "Apply target market shares to projected outbound visitor growth for all source markets",
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      "text": "Identify current top source markets as per number of visitors\nEstimate the ratio of leisure to business visitors in each source market\nCalculate the country/city's current share of the top 15 source markets' outbound tourism",
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      "text": "Estimate increase in number of leisure visitors as a result of natural growth\nUtilize projections on growth in outbound leisure tourism from each source market to determine natural increase in number of visitors\nCalculate the target market share that Lebanon could capture from outbound tourists in 15 markets\nDetermine Lebanon's fair share of outbound tourist for the 15 markets as per their distance to Lebanon based on an analysis of historical outbound tourist data\nSet a ceiling for growth rate in outbound tourists to Lebanon from these 15 markets based on growth rate of comparable peers\nIf Lebanon's current market share of outbound tourists from a certain market is greater than the \"fair share\" calculated, maintain current market share\nAdjust growth rates for country specific dynamics (e.g. diaspora markets in Lebanon)",
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      "text": "Leisure visitors in 2025",
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      "text": "Leisure visitors in 2016",
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      "text": "Fifteen top source markets of tourists to Lebanon in 2025 were reached following extensive projections and analysis",
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