{
  "docId": "019dd923-5ca1-7489-b639-093f3fd1ecfe",
  "docSlug": "5ee5a9db2750184a",
  "documentTitle": "Lebanon Economic Vision",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 751,
  "pageCount": 1274,
  "prevPage": 750,
  "nextPage": 752,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Includes a watermark '2018' and '751' page number.",
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-093f3fd1ecfe/751",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-093f3fd1ecfe",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-093f3fd1ecfe.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-093f3fd1ecfe#slide-751",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Export of vegetables more than doubled in volume within 10 years",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3b8-7635-b37c-1a038796773e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.02,
        "y": 0.0015
      },
      "kind": "list",
      "text": "Context and objectives: Kenya's post colonial horticulture was produced by small scale farmers; Industry was largely supply-driven; Global FFV industry had not yet undergone its 'revolution'; Cooperatives and producers' groups largely unable to implement traceability; National associations not yet leading.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7917e84a-3c15-4036-a9ff-2d7ded840b16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.67,
        "y": 0.0015
      },
      "kind": "list",
      "text": "Key findings and impact: Export of vegetables more than doubled in volume within 10 years; Vertically integrated and demand-driven value chains; Adopted private standards; Industry adapted to consolidation of retail powers; Increased employment; Market expansion; Public-private collaborations.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b45494e-ef16-4072-9b9d-1b1ade725590",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.34,
        "y": 0.0015
      },
      "kind": "list",
      "text": "Approach: Many exporters adopted backward integration; Shift from spot markets to vertical coordination; Shift from local procurement to centralized distribution; Strict out-grower governance; Able to meet rise in demand for 'high care' products; Access to modernized pack-house facilities.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9324f0ff-501a-4b10-928f-dae223caf5d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.02,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "SOURCE: Expert interviews",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cefa7d53-0c80-4d4b-b6fe-4aa36008a6c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.02,
        "y": 0.03
      },
      "kind": "title",
      "text": "Case study 4: Kenya transforms fresh fruit and veg sector to exports to Europe",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c733e65-7512-4fa7-994d-651cddc2bf65",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}