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  "notes": "The chart compares historical data with multiple forecast models (BNEF-McKinsey, McKinsey Battery Model) across base and aggressive scenarios.",
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      "text": "All forecasts indicate continued price declines in the next 15 years",
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      "text": "Li-ion battery pack cost, USD/kWh",
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      "text": "All forecasts indicate continued price declines in the next 15 years. There is consensus among research groups that the market will witness battery pack price decline to below $140/kWh within the next 10 years, but rate and magnitude of decline differ. In an Aggressive scenario, pack cost decline below $100/kWh could be possible by 2020",
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      "text": "SOURCE: Expert interviews; BNEF; SNE research; Navigant; Avicenne Energy; Berstein; McKinsey battery cost model",
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