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  "documentTitle": "Lebanon Economic Vision",
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      "text": "Lebanon has 406 hotels with a capacity of ~22,000 rooms; however their geographical distribution is not equal across all regions.",
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      "text": "Lebanon spent 3.3 Mn in 2017 on marketing and has not been able to manage the country's perception in the media against regional political unrest. The Ministry of Tourism spent less than 1.8 USD/tourist in 2017 (~4x lower than average). Lebanon's brand image has been tarnished in the media over the years without pro-active efforts from the public sector to manage the country's perception; Word-cloud shows that top searches for Lebanon are mainly associated with neighboring countries and political instability.",
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      "text": "Lebanon has limited accessibility through direct flights and has poor air transport infrastructure. While Lebanon offers lenient visa policy, it has limited connection through its routes (only 60 direct flights destinations from Lebanon). It also presents a low perceived quality of air transport infrastructure. Local authorities have not negotiated agreements with Middle East Airlines to offer new strategic routes regardless of profitability.",
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      "text": "Lebanon has 406 hotels with a capacity of ~22,000 rooms; however their geographical distribution is not equal across all regions. ~76% of hotels (150 hotels) are found in Beirut, Keserwen and Metn and the remaining 24% (48 hotels) are in Beqaa, North, South, Jbeil and Chouf. Average occupancy rate in Lebanon for 2017 was 43% which suggests that Lebanon can absorb increased number of tourists; however this occupancy rate varied greatly across regions. Average occupancy rate in Beirut was 60% while in the rest of the areas it was ~20-30%. The hospitality sector does not cater for all customer segments across different geographical locations. Only 12 5-star hotels can be found outside of Beirut. ~70 % of hotels in Beirut are 4 and 5 stars hotels.",
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      "text": "B. Performance drivers",
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      "text": "1 Mainly spent on fairs and familiarization trips. Does not include festival subsidies. Source: CAS, Ministry of Tourism, CIP, Interviews",
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      "text": "Tourism diagnostic – key performance measures (2/2)",
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