{
  "docId": "019dd923-5ca1-7489-b639-093f3fd1ecfe",
  "docSlug": "5ee5a9db2750184a",
  "documentTitle": "Lebanon Economic Vision",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 316,
  "pageCount": 1274,
  "prevPage": 315,
  "nextPage": 317,
  "slideType": "diagnosis",
  "function": "diagnose",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a B1, B2, B3 labeling system to categorize specific diagnostic findings.",
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-093f3fd1ecfe/316",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-093f3fd1ecfe",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-093f3fd1ecfe.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-093f3fd1ecfe#slide-316",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Lebanon has rich natural endowment and multi-faced tourism offerings across Sun&Sea, nature, ski, entertainment and culture which are unique relative to the Levant and Middle East; however the sector has yet to reach its full potential.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cdef-731b-a680-66ae88408a54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.85,
        "x": 0.12,
        "y": 0.19
      },
      "kind": "list",
      "text": "Lebanon has rich natural endowment... Travel agencies are mainly focused on outbound... Lebanon offers a limited range of tours... Cultural heritages lack modern complimentary offerings... Lebanon has very limited beach offerings... Other products that are lacking...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a6e286c-5448-4ba1-a2bf-9a44ddb3d838",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.12,
        "y": 0.79
      },
      "kind": "list",
      "text": "Lebanon has successfully exported entertainment businesses and nightlife concepts to GCC countries (Music Hall, Iris, White etc..)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90c6a74f-4839-44b9-bad1-d40ab05d7151",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.85,
        "x": 0.12,
        "y": 0.56
      },
      "kind": "list",
      "text": "Moreover, Lebanon is facing increasing competition... GCC countries are increasingly providing attractive offerings... Cyprus and Dubai are increasingly competing... Lebanon is lagging behind in cultural offerings...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c673fe11-7078-43e4-86fa-190cad2013ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "B. Performance drivers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d33a16c4-439c-41d5-9b66-358e729e0316",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Source: CAS, Trip advisor, Interviews, Press search",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38951a20-21d9-4e49-bead-8c5c667675fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Tourism diagnostic – key performance measures (1/2)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "140ed9b6-8ad0-4b52-8a03-5a50bc123ae3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e38e0f6b-93be-4caf-ab05-fcdadb9dbdca",
      "evidence": "The slide seems to be tailored to an audience interested in tourism diagnostics, with specific data and performance measures.",
      "confidence": 0.7
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "0eddda0c-9462-45fd-985e-227b41e39e9d",
      "evidence": "The slide presents a list of bullets highlighting issues in Lebanon's tourism sector, which can be seen as a problem statement.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}