{
  "docId": "019dd923-5ca1-7489-b638-ee50f5d4c190",
  "docSlug": "575f075110e2a0fe",
  "documentTitle": "Digital Luxury Experience",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 6,
  "pageCount": 24,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The slide uses a high-impact visual style typical of McKinsey decks, contrasting a lifestyle image with key strategic insights.",
  "elementsJson": [
    "photo",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-ee50f5d4c190/6",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-ee50f5d4c190",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-ee50f5d4c190.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-ee50f5d4c190#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Tomorrow's winners are not today heroes: more scalable, agile and technology-savvy players are emerging.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cdee-73ea-b078-7592dc1a2e96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "image",
      "text": "Woman in gold dress",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9085dbc6-52a7-48c4-83ba-587ab282f9b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.3,
        "y": 0.25
      },
      "kind": "list",
      "text": "Digital: THE channel; Mobile is the new desktop; Customer journey blown to bits; Business model Darwinism; Run faster than the bullet",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93c3a0e3-3da6-4ad7-87d5-ccfd698bbeee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "online sales: €74 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cdee-73ea-b078-78a0c9abc914",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "€20 billion of pure online sales in 2016 to reach €74 billion by 2025, with penetration raising from 8 to 19%; By 2018 consumers will spend 4x more time on mobile devices than on desktops; Up to 15 touch points in a fragmented journey vs ~9 in 2014; Tomorrow's winners are not today heroes: more scalable, agile and technology-savvy players are emerging; Sustained value creation requires yearly growth of >50%",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ee8db96-089e-407b-b595-427b1d93e2e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "SOURCE: McKinsey & Company",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "acb5a571-b0cf-4bbe-bd8c-cead17afa996",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4fadcd4-5eff-4f35-9c82-108ebc756086",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "online sales",
      "numberRaw": "€74 billion",
      "numberKind": "money",
      "actionTitle": null,
      "calloutText": "Tomorrow's winners are not today heroes: more scalable, agile and technology-savvy players are emerging.",
      "numberScale": "b",
      "numberValue": 74,
      "metricFamily": "revenue",
      "numberCurrency": "€"
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 5,
      "beatId": "07606568-f082-4c69-aed5-6b82495982e0",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck presents industry trends, market sizing, and landscape analysis to highlight the challenges and opportunities in the luxury market.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}