{
  "docId": "019dd923-5ca1-7489-b638-ee50f5d4c190",
  "docSlug": "575f075110e2a0fe",
  "documentTitle": "Digital Luxury Experience",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 17,
  "pageCount": 24,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "McKinsey & Company branding present.",
  "elementsJson": [
    "photo",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-ee50f5d4c190/17",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-ee50f5d4c190",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-ee50f5d4c190.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-ee50f5d4c190#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Tomorrow’s winners are transforming today their business models using technologies and data.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cdee-73ea-b079-7a0cda48caa8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 1,
        "x": 0,
        "y": 0.24
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f13e8f9-ac70-4fc4-ba4b-4c64b988cf0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.65,
        "x": 0.31,
        "y": 0.35
      },
      "kind": "list",
      "text": "Luxury 4.0: Tomorrow's winners are transforming today their business models using technologies and data",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04e1a44c-7885-4c2b-9d0b-beb874ce3dd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.65,
        "x": 0.31,
        "y": 0.62
      },
      "kind": "list",
      "text": "Luxury ecosystem: Partnerships to upgrade and maintain relevant the set of competences needed to succeed",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5564205c-d5e3-42a7-9aaf-9530f91d4b04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.65,
        "x": 0.31,
        "y": 0.48
      },
      "kind": "list",
      "text": "Customer intimacy: Big Data and machine learning to bring back authenticity and relevance in customer relationship",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "beacecb3-4c09-4620-84a1-6f847cffc138",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.08,
        "y": 0.15
      },
      "kind": "title",
      "text": "Enterprise",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6715a6b3-274e-4188-a715-b2ce82e3d317",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 13,
      "beatId": "05b57380-7d02-4124-8222-98d487398209",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides data and examples to support its claims, including consumer behavior and industry trends.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}