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  "notes": "The slide uses a stacked bar chart to show growth in adventure travel and a causal/logic diagram to explain the risk perception gap.",
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      "text": "Increasing demand for authentic experiences; Travelers becoming more experienced; Increasing demand for ethical, green and sustainable products",
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      "text": "SOURCE: Ibisworld, “Travel Insurance in the US”, 2013; Adventure Tourism Market Report, 2010",
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