{
  "docId": "019dd923-5ca1-7489-b638-d296c13af3c5",
  "docSlug": "87a04ea9b7ff0d81",
  "documentTitle": "Affordable Housing Challenge Blueprint",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 32,
  "pageCount": 49,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 21,
  "notes": "The chart is split into two groups: Top 6 (high elasticity) and Bottom 15 (low elasticity).",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-d296c13af3c5/32",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-d296c13af3c5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-d296c13af3c5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-d296c13af3c5#slide-32",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Bar chart of price elasticity by country",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79eaea41-a803-4bb8-8d96-4a3f742e0d4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "long-run price elasticity of new housing supply: 1.3",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9dad-fed361cd7eb7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.7,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "SOURCE: Aida Caldera Sanchez and Asa Johansson, The price responsiveness of housing supply in OECD countries, OECD Economics Department working paper number 837, May 2011; McKinsey Global Institute analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "476c6ccf-6a2b-40a6-851f-c9fdaccf0d43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "subtitle",
      "text": "Estimates of long-run price elasticity of new housing supply % change in supply of housing in relation to % change in market price",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d309f87-77af-4764-a21e-9a9068c30b27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Be cautious about improving financing when housing supply does not respond to price increases",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb3658dc-d129-437c-85f0-d2654323d392",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "long-run price elasticity of new housing supply",
      "numberRaw": "1.3",
      "numberKind": "plain",
      "actionTitle": "Be cautious about improving financing when housing supply does not respond to price increases",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 1.3,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 7,
      "beatId": "25ed474b-6c93-48b6-97af-0ee01522838b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document presents a blueprint for tackling the affordable housing challenge, including four levers and various initiatives.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 49,
      "from": 10,
      "beatId": "8265bf01-78ee-477d-88a0-a9dae3cb65ea",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document presents impact sizing and case studies to support the proposed solutions.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "84f15797-5d72-4f60-88f3-bfdca41dd316",
      "evidence": "The document presents a clear rationale for the proposed solutions.",
      "position": 1,
      "objective": "Why is the proposed solution effective?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}