{
  "docId": "019dd923-5ca1-7489-b638-d296c13af3c5",
  "docSlug": "87a04ea9b7ff0d81",
  "documentTitle": "Affordable Housing Challenge Blueprint",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 16,
  "pageCount": 49,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "financial_analysis",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 7,
  "notes": "The chart uses a waterfall structure to decompose the sales price into land, construction, and margin components.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "waterfall_chart",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-d296c13af3c5/16",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-d296c13af3c5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-d296c13af3c5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-d296c13af3c5#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "-30%",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9dac-9e1f08e5dd0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Waterfall chart showing cost breakdown for TOKI vs Market Average",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f013066-978a-4775-9abf-5dab1dd5db71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cost per square meter: -30%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9dac-a24a9167a9f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "source-note",
      "text": "1 Turkey's Mass Housing Administration 2 Theoretical cost of land reverse engineered calculated by “sales price-construction cost-margin” SOURCE: TOKI website; expert interviews; Real Estate News Turkey; Gardiner and Theobald; McKinsey Global Institute analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef421239-4849-42b3-ae92-e66f0d0e2921",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "title",
      "text": "Release of public land at marginal cost can help deliver units at affordable prices",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff713466-29d4-47bf-97ec-7cdb15b0286c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "title",
      "text": "Estimated cost per square meter; $",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6eaa2c1b-fa6b-4012-b818-7f1163a6f20c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Cost per square meter",
      "numberRaw": "-30%",
      "numberKind": "percent",
      "actionTitle": "Release of public land at marginal cost can help deliver units at affordable prices",
      "calloutText": "-30%",
      "numberScale": null,
      "numberValue": -30,
      "metricFamily": "cost_savings",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [
    {
      "name": "waterfall-chart",
      "slug": null,
      "matchId": "b48aee1a-ecc8-43e9-9e06-59dbb6d910db",
      "evidence": "The slide uses a waterfall chart to decompose costs.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 34,
      "from": 7,
      "beatId": "25ed474b-6c93-48b6-97af-0ee01522838b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document presents a blueprint for tackling the affordable housing challenge, including four levers and various initiatives.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 49,
      "from": 10,
      "beatId": "8265bf01-78ee-477d-88a0-a9dae3cb65ea",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document presents impact sizing and case studies to support the proposed solutions.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "84f15797-5d72-4f60-88f3-bfdca41dd316",
      "evidence": "The document presents a clear rationale for the proposed solutions.",
      "position": 1,
      "objective": "Why is the proposed solution effective?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}