{
  "docId": "019dd923-5ca1-7489-b638-d296c13af3c5",
  "docSlug": "87a04ea9b7ff0d81",
  "documentTitle": "Affordable Housing Challenge Blueprint",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 14,
  "pageCount": 49,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a map to show spatial expansion over time and a bar chart to show the resulting increase in housing vacancy rates.",
  "elementsJson": [
    "headline_text",
    "map",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-d296c13af3c5/14",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-d296c13af3c5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-d296c13af3c5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-d296c13af3c5#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Building too many low-income housing units without adequate infrastructure ... led to vacant houses",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9dac-dadbbde377ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.55,
        "y": 0.48
      },
      "kind": "chart",
      "text": "Ratio of vacant houses over total housing (national), %",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e08b5eb-6aeb-4855-9d6e-5f4c98932199",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "disclaimer",
      "text": "SOURCE: Whitney Eulich and Lauren Villagran, \"In Mexico, low-income homeowners watch their dreams crumble,\" The Christian Science Monitor, June 26, 2013; Eric Dickson, Judy Baker, Daniel Hoornweg, and Asmita Tiwari, Urban risk assessments: An approach for understanding disaster and climate risk in cities, World Bank, 2012; Google Maps; Encuesta sobre la situación de vivienda de acreditados 2010; Encuesta de casas abandonadas julio 2009 IPSOS (Matamoros, Mexicali); McKinsey Global Institute analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16f66ec3-1620-4e69-b037-33f3f8eff440",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.08,
        "y": 0.48
      },
      "kind": "image",
      "text": "Urban expansion of the Mexico City metropolitan areas, 1950–2006",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a366599-1fb9-4f0e-a655-611f7a75cd5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.85,
        "y": 0.18
      },
      "kind": "legend",
      "text": "1950, 1960, 1970, 1980, 1990, 2000, 2006",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4315e87-c61c-4c86-8907-4b0c039dd29e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Ratio of vacant houses: 14.0",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9dac-dfbe6d51d6df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "title",
      "text": "Urban greenfield development in outlying areas can fail if adequate infrastructure is not built",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "317271d9-b80b-40a0-a9b4-8019c6f22045",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Ratio of vacant houses",
      "numberRaw": "14.0",
      "numberKind": "plain",
      "actionTitle": "Urban greenfield development in outlying areas can fail if adequate infrastructure is not built",
      "calloutText": "Building too many low-income housing units without adequate infrastructure ... led to vacant houses",
      "numberScale": null,
      "numberValue": 14,
      "metricFamily": "rate_catchall",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 7,
      "beatId": "25ed474b-6c93-48b6-97af-0ee01522838b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document presents a blueprint for tackling the affordable housing challenge, including four levers and various initiatives.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 49,
      "from": 10,
      "beatId": "8265bf01-78ee-477d-88a0-a9dae3cb65ea",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document presents impact sizing and case studies to support the proposed solutions.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "84f15797-5d72-4f60-88f3-bfdca41dd316",
      "evidence": "The document presents a clear rationale for the proposed solutions.",
      "position": 1,
      "objective": "Why is the proposed solution effective?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}