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  "documentTitle": "UK Electricity Efficiency Potential",
  "authorId": "McKinsey",
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  "notes": "Includes footnotes regarding motor system optimization and EU ETS impact.",
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      "text": "1 Includes both measures for optimising motor operations and efficiency measures and replacement of oversized motors by correct size and VSDs. 2 Impact of EU ETS accounts for 7 TWh of savings is included in the baseline and therefore does not contribute to the abatement potential. SOURCE: DECC projections",
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      "text": "Majority of potential captured (>50%), Some potential captured (25-50%), Little potential captured (<25%), Policy does not apply",
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      "text": "The uncaptured potential lies within lighting controls, building efficient improvements and pump efficiency measures",
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