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  "documentTitle": "UK Electricity Efficiency Potential",
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      "text": "Impact of measures reflects technical potential, including potential addressed by current policy. Costs refer to direct costs and do not reflect taxes, subsidies, communication, information, transaction costs, knock-on consequences for other fuels, rebound effects and indirect cost e.g., disruption",
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      "text": "Note: Key assumptions for 2020: Discount rate: 7%, Electricity price: 19p/kWh (residential), 15p/kWh (others)",
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      "text": "Even from a 2020 perspective, most measures have net savings from a private sector point of view",
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