{
  "docId": "019dd923-5ca1-7489-b638-bb8662e8046e",
  "docSlug": "0f638186bb9b059e",
  "documentTitle": "UK Electricity Efficiency Potential",
  "authorId": "McKinsey",
  "authorName": null,
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 74,
  "pageCount": 129,
  "prevPage": 73,
  "nextPage": 75,
  "slideType": "scenario_analysis",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 18,
  "notes": "The slide uses a combination of bar charts and callout metrics to show the growth in TWh and percentage of total demand.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-bb8662e8046e/74",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-bb8662e8046e",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-bb8662e8046e.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-bb8662e8046e#slide-74",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Adoption of heat pumps could lead to an increase of 7% in total electricity demand.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cdeb-70a8-9789-e070846ed023",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Electricity demand (TWh) for High, Medium, and Low cases in 2010, 2020, and 2030.",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5748b38e-7590-4051-8f51-96b280714680",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.75,
        "y": 0.08
      },
      "kind": "legend",
      "text": "Percentage of total U.K. electricity demand",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3caa7b2f-97c0-4c99-b142-56519c68d55f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "list",
      "text": "Assumptions regarding heat pump adoption, penetration rates, and electricity consumption per unit.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b09165c3-ff6c-4a25-9971-c7f842a169b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Electricity demand (TWh): 7%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cdeb-70a8-9789-e59137380b9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Adoption of heat pumps could lead to an increase of 7% in total electricity demand",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a0be57c-fbd2-44c3-9411-b631f5f05adb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Electricity demand (TWh)",
      "numberRaw": "7%",
      "numberKind": "percent",
      "actionTitle": "Adoption of heat pumps could lead to an increase of 7% in total electricity demand",
      "calloutText": "Adoption of heat pumps could lead to an increase of 7% in total electricity demand.",
      "numberScale": null,
      "numberValue": 7,
      "metricFamily": "environment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Scenario Analysis",
      "slug": "scenario-analysis",
      "agent": null,
      "layer": "slide",
      "matchId": "5e004750-8365-45ef-abcd-57b32b1f3c2c",
      "evidence": "This slide presents a scenario analysis of the adoption of heat pumps and its impact on electricity demand.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "scenario_analysis",
      "slug": null,
      "matchId": "ce5d54de-bc55-421d-8cac-7800c2a9a097",
      "evidence": "The slide explicitly defines High, Medium, and Low cases for electricity demand projections.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 77,
      "from": 6,
      "beatId": "02a14110-f7eb-4a8e-ad6c-56f071f97bab",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides data tables and analysis to support the potential for electricity efficiency measures.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 129,
      "from": 53,
      "beatId": "9060aec2-6eb2-4c62-ad0e-6e1552b9219e",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document discusses design options and policy mechanisms to capture the electricity efficiency potential.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}