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  "documentTitle": "UK Electricity Efficiency Potential",
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      "text": "Key changes and drivers: Electricity consumption projection 2010-30 remains flat due to two opposing factors: Increase in number of households and household income; Electricity retail price increase and switch to more energy efficient appliances.",
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      "text": "Electricity consumption projection 2010-30 remains flat due to two opposing factors: Increase in number of households and household income; Electricity retail price increase and switch to more energy efficient appliances.",
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      "text": "Other includes cooking and the impact of residual factors not possible to allocate to other end uses",
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      "text": "Methodology: Total sector electricity demand estimated using DECC energy demand model; 2010 split by end use based on National Statistics Publication; 2030 split by end use estimated by scaling 2010 split by expected change in relative share.",
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      "kind": "title",
      "text": "RESIDENTIAL: Demand shaped by reduction in lighting consumption",
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