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  "documentTitle": "UK Electricity Efficiency Potential",
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      "text": "While agency issues persist in rented accommodation, agency issues in form of ownership transfer do not appear to be a significant issue in the UK residential sector (unlike the US). The average payback period for a residential EE measure is 3 years, while the average UK owner stays in home for 11 years after purchase.",
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      "text": "Behavioural change appears to be a significant opportunity in the residential sector, with potential as high as 15%. Smart metering could provide granular information, breaking the disconnect between electricity use and high bills with a potential impact of 3-5%. Audit and advisory services can help consumers realise greater savings by targeting EE measures to those activities with the largest potential.",
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      "text": "Implementing domestic efficiency measures may require a strong field force - a new capability that not all utility companies will have.",
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      "text": "I don't know if people in the UK are less knowledgeable about EE. In US, they provide information on bills so you know if your average bill is higher than your neighbour's - Utility company",
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      "text": "Drivers of EE in the residential sector might be smart metering and more accurate bills. People need to see the results of actions and get personalised EE advice by data mining - Utility company",
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