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  "documentTitle": "UK Electricity Efficiency Potential",
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      "text": "High transactions costs for small projects",
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      "text": "EE market not sufficiently developed",
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      "text": "The EE market is not sufficiently developed to deliver on EE opportunities. While many companies are keen to be involved, the industry lacks the necessary depth of expertise, which is sometimes imported from the US and Europe. Users are sceptical whether the EE benefits realised will meet the level promised by EE suppliers. There is a perception that high prices and profit margins by EE providers can make EE products and services uncompetitive.",
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      "text": "Transaction costs, including the effort needed to implement EE measures are often large compared to the benefits associated with EE investments across all sectors. Transactions costs include both financial and non-financial costs: Financial costs include legal and accounting services; Time and trouble costs include time spent searching for information, project managements time and disruption costs.",
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      "text": "The EE industry in the UK isn't sufficiently developed in terms of quality and depth. ESCOs have to bring in people from outside - Green finance provider",
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      "text": "There are high transaction costs associated with EE, such as closing the business for 2 days. £2,000 is the average annual bill for an SME customer. If you save £200, it's not worth it. Even at twice that savings rate it doesn't make sense. - Utility company",
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      "text": "I get the impression that people are in the businesses of energy efficiency to get rich quickly. Suppliers start on the basis that they want to make a high profit margin ... - Industrial user",
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      "text": "It can take anywhere up to 18 months to structure a big efficiency project and the management time involved is significant - Green finance provider",
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