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  "documentTitle": "UK Electricity Efficiency Potential",
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      "text": "We have identified ~146 TWh (~36% of total demand) of demand reduction potential in 2030 across all three sectors, of which current policy is estimated to capture ~54 TWh (~37% of total potential).",
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      "text": "Through stakeholder interviews, comparisons with other markets and supporting analysis, we have identified 11 key insights on barriers to capturing the remaining demand reduction potential including: Insights generated through this process range from policy to market maturity & costs to segment specific barriers in residential, industrial and commercial.",
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      "text": "Design options: Design options can be split into 8 categories, each impacting a number of barriers. These range from market based mechanisms (financing, pricing) to mandate-based mechanisms (taxes, supplier obligations). 4 case examples: ISO New England, Public Utility Commission Texas, Connecticut Energy Saving & EPA Portfolio Manager selected for further analysis given market advancement in the US and mechanism applicability in UK EMR context. Key lessons and insights from cases indicate that in order for market based incentives to address barriers, they would need to enhance payback periods, overcome agency issues and mitigate uncertainty.",
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      "text": "Absent any policy intervention, moderate growth in underlying UK electricity demand is projected to 2030, with two electrification scenarios likely to add to that growth. Underlying demand is projected to grow to ~411 TWh in 2030 (CAGR ~0.7%), excluding impact of policy. Electrification of vehicles and heating could add an additional ~6-14% to electricity demand in 2030.",
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      "text": "We have identified ~146 TWh (~36% of total demand) of demand reduction potential in 2030 across all three sectors, of which current policy is estimated to capture ~54 TWh (~37% of total potential). Our analysis has focused on the 3 largest categories of abatement measures per sector which together are estimated to deliver ~122 TWh of savings (~84% of total potential). Residential: top three measures have a potential of ~58 TWh reflecting CFL lighting, appliances and better insulation, of which ~53% is expected to be captured through current / planned policies (primarily Products Policy). Services: top three measures have a potential of ~40 TWh, reflecting better insulation, lighting controls and HVAC, of which ~14% is expected to be captured through current / planned policies. Industrial: top three measures have a potential of ~24 TWh, reflecting pump, motor and boiler optimisation, of which ~4% is expected to be captured through current / planned policies. Impact of broad policies (e.g. CRC, CCAs) on electricity demand is expected to be incremental to specific policies. In 2020, the abatement potential is estimated at ~103 TWh of which ~65% is expected to be captured by current policy.",
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