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  "documentTitle": "UK Electricity Efficiency Potential",
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      "text": "Key opportunities: Top 3 opportunities (ie. Unaddressed measures in TWh) are: Building efficiency improvements in residential and commercial sectors, Lighting controls, Pump efficiency measures",
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      "text": "1 Includes Products policy, Building Regulations and Green Deal/ECO policies. 2 Payback period calculated on societal basis and includes transaction costs of ~30%. Payback period reflects average across measure and does not include disruption costs and risk. Source: DECC projections",
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