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  "documentTitle": "UK Electricity Efficiency Potential",
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      "text": "Even when the estimated impact of current policy is taken into account, there is significant uncaptured potential both on a 2020 and 2030 view.",
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      "text": "Why does the full abatement potential increase? Baseline demand increases; technology lifetimes extend savings. Why does the average abatement cost reduce? Savings per TWh increase due to electricity and CO2 price hikes.",
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