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  "documentTitle": "UK Electricity Efficiency Potential",
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      "text": "Impact of measures reflects technical potential, including potential addressed by current policy. Costs refer to direct costs and do not reflect taxes, subsidies, communication, information, transaction costs, knock-on consequences for other fuels, rebound effects and indirect cost e.g., disruption",
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      "text": "Note: Key assumptions for 2030: Discount rate: 7%, Electricity price: 22p/kWh (residential), 18p/kWh (services), 17p/kWh (industry)",
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      "kind": "title",
      "text": "... with similar savings from a private sector perspective, but with different relative prioritisation among measures",
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