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  "documentTitle": "UK Electricity Efficiency Potential",
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      "text": "Impact of measures reflects technical potential, including potential addressed by current policy. Costs refer to direct costs and do not reflect taxes, subsidies, information, transaction costs, knock-on consequences for other fuels, rebound effects and indirect cost e.g., disruption",
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      "text": "Note: Key assumptions for 2030: Discount rate: 3.5%, Electricity price: 12p/kWh, CO2 price: £74/tCO2e; estimated on 2030 'policy off' baseline",
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      "text": "Almost all energy efficiency measures have net savings from a societal point of view ...",
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