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  "documentTitle": "UK Electricity Efficiency Potential",
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  "notes": "The slide uses a two-part structure to define and list sub-types for two distinct energy efficiency program categories.",
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      "text": "MTP: An MTP is a strategic effort to make lasting changes in the market; Designed to overcome specific market barriers; Examples include ENERGY STAR New Home Construction, SCORE, Commercial Retro-commissioning, AC Installer/Distributor Programs.",
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      "text": "SOP Types: Commercial programs, Residential and small commercial programs, Low income programs, Load management programs.",
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      "text": "SOPs: An SOP is a type of energy efficiency program where parties enter into a contract with standard terms and conditions; Utilities offer standard incentives for a wide range of measures; Incentive rates are set for each kW/kWh; Payment based on measures installed.",
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      "text": "Source: Energy Efficiency Accomplishments of Texas Investor Owned Utilities Calendar Year 2010 report",
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