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  "documentTitle": "UK Electricity Efficiency Potential",
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      "kind": "callout",
      "text": "Collectively the utilities in 2010 achieved 533 gigawatt hours (GWh) of energy reduction and 301 megawatts (MW) of peak demand reduction, which was 118% above their 138 MW goal.",
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      "text": "Description of mechanism: Energy incentive programmes, SOPs and MTPs, Customers, Customer targeting, Selection, Financial incentives",
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      "kind": "paragraph",
      "text": "Context: State of Texas passed a series of laws requiring utility companies (investor owned utilities- IOUs) to meet energy efficiency goals. Currently they must meet at least 20% of their annual growth in electricity demand through energy efficiency programmes. All programs are designed to reduce system peak demand, energy consumption, or energy costs through either standard offer programs (SOPs) or targeted market transformation programs (MTPs)",
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      "text": "Source: Energy Efficiency Accomplishments of Texas Investor Owned Utilities Calendar Year 2010 report; Utility company reports",
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      "text": "Key facts: Impact (533 GWh, 301 MW, 118% of goal, 1,666 MW, 4,110 GWh), Cost ($105 million), M&V/additionality (Simple M&V, Full M&V)",
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      "text": "Case example - Texas energy efficiency programmes (1/2)",
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