{
  "docId": "019dd923-5ca1-7489-b638-aa0e0d57c92b",
  "docSlug": "0455fc7f0c3ac29a",
  "documentTitle": "Global Health Partnerships Stop TB",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 35,
  "pageCount": 54,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "pain_points",
  "function": "diagnose",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a circular process diagram to illustrate the performance management cycle, highlighting the first two steps.",
  "elementsJson": [
    "headline_text",
    "numbered_list",
    "process_diagram"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-aa0e0d57c92b/35",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-aa0e0d57c92b",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-aa0e0d57c92b.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-aa0e0d57c92b#slide-35",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.18,
        "y": 0.48
      },
      "kind": "framework",
      "text": "Performance management cycle",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52e154a2-4606-4222-bba1-c7a652b358ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.1,
        "y": 0.27
      },
      "kind": "list",
      "text": "1. Getting from a vision to the specific objectives for the partnership and its bodies rather than directly to activities\n2. Agreeing the right metrics for objectives that are difficult to measure, e.g., awareness about TB",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47684b87-f699-4daa-b24f-27e9213dcd66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.52,
        "y": 0.27
      },
      "kind": "list",
      "text": "1. Determining detailed objectives for each audience group that the Communications, marketing and branding team seeks to address\n2. Define metrics for each detailed objective",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65af346a-ec71-478e-81eb-33c19f39c403",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.52,
        "y": 0.19
      },
      "kind": "paragraph",
      "text": "Communications, marketing, and branding improvement opportunities",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f282cef-97e9-4637-9beb-51024da474b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.1,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "GHP performance issue",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c46c9009-e13d-424d-8578-b9593db796e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.09,
        "y": 0.08
      },
      "kind": "title",
      "text": "Communications Marketing and Branding issues and opportunities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3440fad-93da-448e-978c-e02be415251d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "bca4b49b-19c4-45c1-b269-cac3fb3eeca1",
      "evidence": "Circular process diagram showing performance management steps",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 54,
      "from": 34,
      "beatId": "d0fcdc64-58d7-44b2-a4ac-a55e7f4ad888",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document presents expected impact and project outlook",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}