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  "documentTitle": "USPS Future Business Model",
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  "notes": "Uses a funnel/filter metaphor to screen ideas.",
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      "text": "Options not fully within USPS control: R1 Hybrid mail, R2 Simplified advertising products",
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      "text": "Ideas with low profit impact or low feasibility: High barriers to entry, Significant upfront capital investment required, Current labor cost structure unsuitable, Low U.S. market feasibility, Extremely low industry margins",
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      "text": "Fundamental Change: Products and services opportunities",
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