{
  "docId": "019dd923-5ca1-7489-b638-a36c9aff2eaf",
  "docSlug": "2be50a4d610e63fc",
  "documentTitle": "The State of Fashion 2024",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.75,
  "pageNumber": 9,
  "pageCount": 65,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 18,
  "notes": "The slide is a text-heavy page from a report, likely McKinsey or similar, featuring a full-page photo on the left and two columns of text on the right.",
  "elementsJson": [
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-a36c9aff2eaf/9",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In 2024, 71 percent of surveyed executives said they will focus on increasing sales, compared to 63 percent the previous year.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abbc-f2af1d964825",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.45,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "image",
      "text": "Fashion shoppers in Europe",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1866749-378c-438c-8895-83d70dec2926",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "sales growth: 71%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abbc-f4ddad75efdf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.42,
        "x": 0.53,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "America and China recorded 8 percent and 3 percent respectively, while Western Europe was negative 11 percent. As for expanding physical footprints, the US, Middle East and Asia Pacific stand out as priorities...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e2018b6-cb3c-4431-91b0-48b59d4813ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.53,
        "y": 0.07
      },
      "kind": "title",
      "text": "Industry Outlook",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f02c1b9-e1d3-45ce-bdb1-0fd8c8b69e61",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "sales growth",
      "numberRaw": "71%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": "In 2024, 71 percent of surveyed executives said they will focus on increasing sales, compared to 63 percent the previous year.",
      "numberScale": null,
      "numberValue": 71,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 7,
      "beatId": "5a65313c-af96-4028-8cfd-cef2ad2d84d1",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Challenges and Trends",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The document then delves into various challenges and trends facing the industry.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}