{
  "docId": "019dd923-5ca1-7489-b638-a36c9aff2eaf",
  "docSlug": "2be50a4d610e63fc",
  "documentTitle": "The State of Fashion 2024",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.75,
  "pageNumber": 7,
  "pageCount": 65,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 30,
  "notes": "The slide is a two-page spread (12-13). The left side provides qualitative context on industry sentiment, while the right side provides quantitative growth forecasts.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bar_chart_vertical",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-a36c9aff2eaf/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.55,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Retail sales year-on-year growth by region and segment, %",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4d85277-e959-4fa8-baa1-cd29ff298b21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Retail sales year-on-year growth",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abbd-4c7d241ff11f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.55,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Inflation concerns appear to be diminishing. Among surveyed respondents, 51 percent cited inflation compared to 78 percent in the previous year’s survey.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "031e0d6c-5615-4e0e-8273-3c4db4379479",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.03,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Fashion industry executives looking towards 2024 are on edge. The most prominent sentiment among fashion leaders is “uncertainty,” according to the BoF-McKinsey State of Fashion 2024 Executive Survey.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f7e8309-0af9-4acf-8861-bbd33af579a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.55,
        "y": 0.65
      },
      "kind": "source-note",
      "text": "Source: McKinsey State of Fashion Forecasts; McKinsey Global Fashion Index",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1c86e71-8cbe-4b9a-bf44-ca225ad8a8c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "INDUSTRY OUTLOOK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35ca1ad4-0e7a-4610-a6a5-eeca646e098e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.55,
        "y": 0.08
      },
      "kind": "title",
      "text": "Slower but normalised growth is anticipated across regions in 2024",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c1d7f82-2eba-4eda-aed2-499fbd1b6f95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.03,
        "y": 0.17
      },
      "kind": "title",
      "text": "Destination Unknown",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae8c516f-7f20-4f1c-97d1-1f0b2f093fea",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "18261e12-86d1-4686-b353-ff8de508da6c",
      "evidence": "The slide includes a bar chart showing retail sales year-on-year growth by region and segment.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 7,
      "beatId": "5a65313c-af96-4028-8cfd-cef2ad2d84d1",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Challenges and Trends",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The document then delves into various challenges and trends facing the industry.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}