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  "documentTitle": "The State of Fashion 2024",
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      "text": "The third generation of fast-fashion companies have captured consumers' attention. 40 percent of US consumers and 26 percent of UK consumers have shopped at Shein or Temu in the past 12 months.\nThe success of much of the third generation is underpinned by several operating model innovations that make fashion faster and cheaper than ever, including agile manufacturer-to-consumer supply chains and data-driven product design.\nIn 2024, this generation of fast fashion is likely to face some challenges amid evolving standards from regulators and consumers alike on topics ranging from sustainability to trade practices.",
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      "text": "Fast-fashion competition will likely become even fiercer in the year ahead. Challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to evolving consumer preferences, while navigating regulations that may impact the industry.",
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      "text": "07. Fast Fashion's Power Plays",
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