{
  "docId": "019dd923-5ca1-7489-b638-a36c9aff2eaf",
  "docSlug": "2be50a4d610e63fc",
  "documentTitle": "The State of Fashion 2024",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.75,
  "pageNumber": 28,
  "pageCount": 65,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide discusses the 'gorpcore' trend and the shift toward 'quiet luxury' in outdoor apparel, citing specific brand examples like Arc'teryx, Salomon, and Prada.",
  "elementsJson": [
    "paragraph",
    "callout_box",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-a36c9aff2eaf/28",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.46
      },
      "kind": "callout",
      "text": "The challenge for all brands will be to establish relevancy among diverse customer segments, from technical outdoor-goers to StockX customers, while staying true to the brand's core.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e0d5cc3-aee8-40e1-a84a-83587d9b07a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "The challenge for all brands will be to establish relevancy among diverse customer segments, from technical outdoor-goers to StockX customers, while staying true to the brand’s core.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abbe-9db98f71733d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.55,
        "y": 0.06
      },
      "kind": "image",
      "text": "Rihanna performing during the Super Bowl LVII halftime show.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5562ca6-6a20-4ee2-9f73-14f9c4c4a3cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.9,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "paragraph",
      "text": "Text columns detailing brand strategies, market shifts, and the evolution of outdoor-style footwear and apparel.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8fccde9-060c-4c22-a36b-bd2c243daf32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.72,
        "y": 0.59
      },
      "kind": "source-note",
      "text": "Credit: Kevin Mazur",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0452ad88-4aac-4d6c-afbd-07849596acd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.735,
        "y": 0.03
      },
      "kind": "title",
      "text": "Consumer Shifts",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18e2fa6b-e1ed-4564-8af5-cff2ce94147c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 7,
      "beatId": "5a65313c-af96-4028-8cfd-cef2ad2d84d1",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Challenges and Trends",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The document then delves into various challenges and trends facing the industry.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}