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  "documentTitle": "The State of Fashion 2024",
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      "text": "The recent reorientation of outdoor apparel and footwear into the everyday wardrobe means brands will forge ever-closer ties between style and utility. Competition in 2024 may increase across price points and categories, with some outdoor brands skewing apparel towards the high end, while others look to shake-up footwear. As the gorpcore trend cools, brands may begin to lean into toned-down, “quiet outdoor” fashion.",
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      "text": "Technical outdoor wear has been propelled by consumers' post-pandemic embrace of healthier lifestyles as well as “gorpcore,” and is likely to accelerate even further in 2024. More outdoor brands will likely launch lifestyle collections while lifestyle brands embed technical elements into collections, further blurring the lines between functionality and style.",
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