{
  "docId": "019dd923-5ca1-7489-b638-a36c9aff2eaf",
  "docSlug": "2be50a4d610e63fc",
  "documentTitle": "The State of Fashion 2024",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.75,
  "pageNumber": 21,
  "pageCount": 65,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "The slide includes a stacked bar chart showing net intent for travel categories and extensive supporting text on the shift to domestic luxury consumption in China.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bar_chart_stacked",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-a36c9aff2eaf/21",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In 2024, Chinese tourists are set to return overseas, as outbound flows and spending gradually return to near pre-pandemic levels.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abbd-a4f8a237d89e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.54,
        "y": 0.12
      },
      "kind": "chart",
      "text": "Chinese consumers' future intent for travel",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c892a0e2-f7e8-4f40-a3da-e2e338ba2c6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net Intent: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abbd-aa6fad5967d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "paragraph",
      "text": "In 2024, Chinese tourists are set to return overseas, as outbound flows and spending gradually return to near pre-pandemic levels. However, evolving preferences and behaviours adopted throughout the pandemic years mean visitors from China will likely travel and shop differently than before.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02e662f7-0b78-4543-8666-029d9013e343",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.06,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "For more than two decades, outbound travel from mainland China was a major catalyst for the growth of global tourism... [detailed analysis of domestic vs international shifts]",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b411c0ab-feff-463c-a42f-714f6e2d3313",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.54,
        "y": 0.45
      },
      "kind": "source-note",
      "text": "Source: BoF-McKinsey State of Fashion 2024 Consumer Survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "524efe29-400a-4bac-9d69-919bf5c19d76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.4,
        "x": 0.54,
        "y": 0.08
      },
      "kind": "title",
      "text": "Chinese consumers are planning both international and domestic travel",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7570b22e-f1e2-48a7-95fb-af6a1ec55ead",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Net Intent",
      "numberRaw": "50%",
      "numberKind": "percent",
      "actionTitle": "Chinese consumers are planning both international and domestic travel",
      "calloutText": "In 2024, Chinese tourists are set to return overseas, as outbound flows and spending gradually return to near pre-pandemic levels.",
      "numberScale": null,
      "numberValue": 50,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "07e5b212-9591-417a-94cb-87054d3c87ce",
      "evidence": "The slide includes a chart/bar-stacked-100pct, indicating a data visualization.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 7,
      "beatId": "5a65313c-af96-4028-8cfd-cef2ad2d84d1",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Challenges and Trends",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The document then delves into various challenges and trends facing the industry.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}