{
  "docId": "019dd923-5ca1-7489-b638-a36c9aff2eaf",
  "docSlug": "2be50a4d610e63fc",
  "documentTitle": "The State of Fashion 2024",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.75,
  "pageNumber": 18,
  "pageCount": 65,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "section_divider",
  "function": "transition",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide serves as a section divider for a report on consumer shifts.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-a36c9aff2eaf/18",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-a36c9aff2eaf#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.55,
        "y": 0.725
      },
      "kind": "callout",
      "text": "KEY INSIGHTS",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0edf8b75-df48-4f4c-94d3-8cd0f73fa02b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Consumers are gearing up for the biggest year of travel since before the pandemic.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abbd-e0efdd373e15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.08,
        "y": 0.595
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2938e78f-da16-470a-990b-88225ffd39ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "list",
      "text": "Global travel is projected to exceed pre-pandemic flows for the first time in 2024, reaching up to 110 percent of 2019 levels.\n80 percent of consumers surveyed in the US, UK and China expect to shop for fashion while travelling in 2024.\nMore than half of respondents are seeking destinations they haven't visited before.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "baed4e5b-1ed5-4aa9-a721-844bc6dedca4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "list",
      "text": "03. Vacation Mode\n04. The New Face of Influence\n05. Outdoors Reinvented",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3766398-68a9-486a-933c-7e08ac0ec1fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "travel volume: 110%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abbd-e45412833180",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Consumers are gearing up for the biggest year of travel since before the pandemic. But a shift in values means travellers have a different set of expectations, even as shopping remains high on the agenda.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "161975d5-c238-4d31-8486-6fe10830a5c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.55,
        "y": 0.08
      },
      "kind": "title",
      "text": "03. Vacation Mode",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "799f9f5e-b0fc-452e-8664-c5a287dead08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Consumer Shifts",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7eb9b924-1459-4ebe-a433-6d4c512557d1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "travel volume",
      "numberRaw": "110%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": "Consumers are gearing up for the biggest year of travel since before the pandemic.",
      "numberScale": null,
      "numberValue": 110,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "0c509c7f-7cbf-4674-97f7-96ad6e1c7326",
      "evidence": "The slide is titled '03. Vacation Mode' and has a list/bullet point, indicating a section divider.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 7,
      "beatId": "5a65313c-af96-4028-8cfd-cef2ad2d84d1",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Challenges and Trends",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The document then delves into various challenges and trends facing the industry.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 16,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "519d5a3a-b829-44b2-af43-aa0edd2b01b7",
      "evidence": "The document discusses climate urgency and its effects on the fashion value chain, as well as consumer behavior and travel trends.",
      "position": 1,
      "objective": "To explain the importance of sustainability and climate urgency in the fashion industry.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}