{
  "docId": "019dd923-5ca1-7489-b638-8d31fa857bad",
  "docSlug": "01d275675630cbbe",
  "documentTitle": "How nine digital frontrunners can lead on AI in Europe",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.445,
  "pageNumber": 40,
  "pageCount": 66,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "strategic_options",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The framework is a hub-and-spoke model centered on 'Key verticals' with four surrounding criteria.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-8d31fa857bad/40",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-8d31fa857bad",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-8d31fa857bad.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-8d31fa857bad#slide-40",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We define key verticals as sectors or value chains in which there is significant economic or social potential and where it is likely that the DF9 could play a leading role in Europe.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cdeb-70a8-9776-8efda3aa8ab9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.358,
        "x": 0.556,
        "y": 0.265
      },
      "kind": "diagram",
      "text": "Key verticals surrounded by four criteria: Strategic importance, Fit with relative strengths, Technological innovativeness, Contribution to solving key societal challenges.",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a5297b2-7594-43fd-ae85-78a96d9d77ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.358,
        "x": 0.103,
        "y": 0.537
      },
      "kind": "paragraph",
      "text": "The public sector could elicit significant value from AI through more effective interrogation of large data sets in areas such as longevity and disease prevention and treatment. Relatively powerful public sectors and strong digital health cultures in the DF9, as well as high levels of education, accentuate the potential in this area.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f544e56-f8d6-48bb-ab38-35a260d580b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.358,
        "x": 0.103,
        "y": 0.229
      },
      "kind": "paragraph",
      "text": "The international AI race is highly competitive and leading nations are using their scale to invest more than the DF9. One way to maximize the economic and social impact in the DF9 would be to focus efforts on key verticals across sectors where the DF9 have a strong starting point. This in turn may create momentum that could drive innovation more broadly.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b525fc9a-396f-4ebf-a624-bb990ff3f58d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.165,
        "w": 0.358,
        "x": 0.103,
        "y": 0.358
      },
      "kind": "paragraph",
      "text": "We define key verticals as sectors or value chains in which there is significant economic or social potential and where it is likely that the DF9 could play a leading role in Europe. We identify the verticals based on four parameters: strategic importance, technological innovation, fit with relative strengths of DF9, and contribution to solving key societal challenges (Exhibit 23). On the basis of these, the three most promising verticals are the public sector, the intersection between manufacturing and the Internet of Things, and sustainability.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecd1be79-06fc-4b37-a0c2-7083d1e88ec4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.49,
        "x": 0.103,
        "y": 0.898
      },
      "kind": "source-note",
      "text": "1 Long list of key verticals that are of strategic importance, technological innovative, and contribute to solving key societal challenges are based on the identified \"strategic value chains\" by the European Commission: Strategic Forum for Important Projects of Common European Interest: \"Strengthening Strategic Value Chains for a future-ready EU industry\". From long list, examples of key verticals which fitted with relative strengths of DF9 economies were identified\nSource: European Commission, 2019b; McKinsey Global Institute analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1826083f-e9c5-4e3c-9f2e-62521ec00720",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.022,
        "w": 0.358,
        "x": 0.103,
        "y": 0.183
      },
      "kind": "title",
      "text": "The DF9 could focus on key verticals",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "066e9c1c-70f1-4255-84f2-e64250740a3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.044,
        "w": 0.358,
        "x": 0.556,
        "y": 0.203
      },
      "kind": "title",
      "text": "EXHIBIT 23: Identification of key verticals based on overall assessment across 4 elements¹",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80045c91-f01e-478f-bca4-622332f7d55c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "6ffb6b6a-f88d-432d-a329-0e9a3985b3da",
      "evidence": "diagram/hub-spoke: Key verticals surrounded by four criteria: Strategic importance, Fit with relative strengths, Technological innovativeness, Contribution to solving key societal challenges.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "d028a278-bd2a-4383-bc65-64bdda76c3ab",
      "evidence": "Diagram showing central concept 'Key verticals' connected to four surrounding criteria.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}