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      "text": "1 Others include media and entertainment, insurance, basic materials, oil and gas, telecom, advanced electronics/semiconductors, chemicals, agriculture, aerospace and defense. 2 Full value potential from AI without taking into account the time it takes to realize the potential; estimated by the use of 400 use cases across 19 industries. AI is defined as 'feedforward neural networks', 'recurrent neural networks', and 'convolutional neural networks'. The value potential in this research is only based on AI use cases. In other research larger numbers might be referenced because of a broader scope that includes the impact from both traditional advanced analytics and AI. AI techniques make up 25%-55% of the total value potential from traditional advanced analytics and AI depending on the industry. 3 Based on global numbers and results are weighted by firm size. AI adoption is measured in terms of share of firms which are adopting 1 or more AI technologies at scale or in business core. 4 Numbers have not been adjusted for the impact of Covid-19. Source: McKinsey Global Institute analysis; McKinsey Global Institute 2018c",
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