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  "documentTitle": "European Consumer Sentiment Survey: How current events in Europe are shaping consumer behavior",
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      "text": "1. Q: In the last 3 months, when choosing a product/brand to purchase, how important to your purchase decision were the following factors that may be attributed to the product or brand? Rated from 1 \"Not important at all\" to 6 \"Extremely important.\"\n2. Calculated by subtracting the unimportant (ratings of 1 or 2) value from the important (ratings of 5 or 6) value.\nSource: McKinsey & Company Germany Consumer Pulse Survey, 6/8–6/12/2022, n = 1,007, sampled to match German general population 18+ years",
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      "text": "Reasons for choosing a product/brand in the past 3 months¹\n% of respondents rating reason as 1 or 2 (unimportant) and 5 or 6 (important) on 6-point scale",
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      "text": "Trying out a new brand is strongly driven by ‘rational’ reasons, though trust and no artificial ingredients are also very important; ethical reasons related to invasion in Ukraine least important",
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