{
  "docId": "019dd923-5ca1-7489-b638-799ac59d725f",
  "docSlug": "116d97b2f5cdf244",
  "documentTitle": "European Consumer Sentiment Survey: How current events in Europe are shaping consumer behavior",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 30,
  "pageCount": 40,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 33,
  "notes": "The data shows a clear net trade-down effect in most categories, with household products showing the highest net trade-down.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-799ac59d725f/30",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-799ac59d725f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-799ac59d725f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-799ac59d725f#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.045,
        "w": 0.31,
        "x": 0.665,
        "y": 0.276
      },
      "kind": "callout",
      "text": "57% of consumers changed a groceries/essentials brand in the last 3 months",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6383c2ef-c859-4dfa-b0ca-dd8c02ceb57a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net trade-down: 44",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cdec-74db-b498-d4ed35f2ba87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.6,
        "x": 0.045,
        "y": 0.855
      },
      "kind": "source-note",
      "text": "Source: McKinsey & Company Germany Consumer Pulse Survey, 6/8–6/12/2022, n = 1,007, sampled to match German general population 18+ years",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77a9ac3d-9e0a-434f-bd73-a01768dc634e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.93,
        "x": 0.045,
        "y": 0.385
      },
      "kind": "table",
      "text": "Brand-switching behavior table by category",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90f1c349-e31a-42a3-b44d-ea229a7aab7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "title",
      "text": "Trading down is particularly evident in household products, frozen foods, and snacks and confectionary",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46f23d9c-dadc-4e24-900f-d307cd9e4bce",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Net trade-down",
      "numberRaw": "44",
      "numberKind": "plain",
      "actionTitle": "Trading down is particularly evident in household products, frozen foods, and snacks and confectionary",
      "calloutText": "57% of consumers changed a groceries/essentials brand in the last 3 months",
      "numberScale": null,
      "numberValue": 44,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}