{
  "docId": "019dd923-5ca1-7489-b638-799ac59d725f",
  "docSlug": "116d97b2f5cdf244",
  "documentTitle": "European Consumer Sentiment Survey: How current events in Europe are shaping consumer behavior",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 14,
  "pageCount": 40,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 21,
  "notes": "The slide uses stacked bar charts to show the distribution of sentiment (Optimistic, Neutral, Pessimistic) across different demographic groups.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-799ac59d725f/14",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-799ac59d725f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-799ac59d725f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-799ac59d725f#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.5,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Confidence by generation",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14cf06fd-8003-4a61-8f62-b5e98e0fbd3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.5,
        "y": 0.32
      },
      "kind": "chart",
      "text": "Confidence by income",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8540a98-06bb-443b-b053-32b454f88566",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.1,
        "x": 0.15,
        "y": 0.36
      },
      "kind": "chart",
      "text": "Overall confidence distribution",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5bcb583-ddb8-43e7-ae94-c3372f481f21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Source: McKinsey & Company Germany Consumer Pulse Survey, 6/8–6/12/2022, n = 1,007, sampled to match German general population 18+ years",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ac38adf-fb6c-4b31-be4d-e347ef331987",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer confidence: 36%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cdec-74db-b497-8317bc4730d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.9,
        "x": 0.04,
        "y": 0.17
      },
      "kind": "title",
      "text": "Low-income and elder consumers have the lowest confidence in their country’s future economic recovery",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0a79947-2965-4eb7-b442-837560e88f11",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Consumer confidence",
      "numberRaw": "36%",
      "numberKind": "percent",
      "actionTitle": "Low-income and elder consumers have the lowest confidence in their country's future economic recovery",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 36,
      "metricFamily": "macro",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d4a7b1c9-ccdc-4728-9cd9-6257b7c78f34",
      "evidence": "Low-income and elder consumers have the lowest confidence in their country’s future economic recovery",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 11,
      "beatId": "c3bde038-377e-483b-9cf9-1f566dd1b734",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides insights into consumer behavior and how they are responding to these problems",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}