{
  "docId": "019dd923-5ca1-7489-b638-72a6353bc4af",
  "docSlug": "25c94d8ef55c1960",
  "documentTitle": "Consumers’ sustainability sentiment and behavior before, during and after the COVID-19 crisis",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 7,
  "pageCount": 26,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The slide uses a stacked bar chart to represent survey responses on a scale from 'Fully disagree' to 'Fully agree'.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-72a6353bc4af/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-72a6353bc4af",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-72a6353bc4af.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-72a6353bc4af#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.73,
        "y": 0.46
      },
      "kind": "callout",
      "text": "27% of consumers aim to reduce their impact on the environment and society by consciously choosing products",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97856968-70b7-4996-bd79-b75bea340ba5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.73,
        "y": 0.28
      },
      "kind": "callout",
      "text": "~1/3 of consumers now pay more attention to the origin of products than to the brand",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba0cd4a4-5923-410e-a9bd-eb0b32055acc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "~1/3 of consumers now pay more attention to the origin of products than to the brand; 27% of consumers aim to reduce their impact on the environment and society by consciously choosing products.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abb7-9f964696e20e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.6,
        "x": 0.04,
        "y": 0.42
      },
      "kind": "chart",
      "text": "Survey results on consumer habits",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "766b82a9-8755-487f-9d33-4be65e1e9334",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.04,
        "x": 0.91,
        "y": 0.17
      },
      "kind": "image",
      "text": "German flag",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d2c1fc7-7f41-43bb-a500-1347d526e33b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer sentiment: 27%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abb7-a0fa78791290",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.04,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "\"If you think about your habits and attitudes in the last few weeks compared to before the COVID-19 crisis, to what extent do you agree with the following statements?\"",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c4b60ea-ef00-4192-ab5e-091dc295b6fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.04,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Sustainable shopping behavior",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af4ff2bb-3197-4a52-aee6-5bfe874de10e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "title",
      "text": "> 1/4 of consumers consciously aim to reduce their environmental and societal impact",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fa60cc2-b431-4931-acd7-b177437be98b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Consumer sentiment",
      "numberRaw": "27%",
      "numberKind": "percent",
      "actionTitle": "> 1/4 of consumers consciously aim to reduce their environmental and societal impact",
      "calloutText": "~1/3 of consumers now pay more attention to the origin of products than to the brand; 27% of consumers aim to reduce their impact on the environment and society by consciously choosing products.",
      "numberScale": null,
      "numberValue": 27,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "452efeb6-854f-4e7b-bf8f-4c8705d4eb78",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The deck highlights the need for sustainability.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "280deb4f-ab95-4c36-9e49-3eee0a6c42da",
      "evidence": "The deck identifies patterns across demographics and categories.",
      "position": 0,
      "objective": "What patterns exist in consumer sustainability sentiment and behavior?",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.7,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}