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  "documentTitle": "Consumers’ sustainability sentiment and behavior before, during and after the COVID-19 crisis",
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      "kind": "callout",
      "text": "34% vs 25% Consumers who earn EUR 3,000-4,000 now pay more attention to the origin of products",
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      "text": "27% vs 18% Consumers with high income are generally more willing to try new products/brands labelled as sustainable",
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      "text": "30% vs 21% Consumers with high income are willing to pay more for sustainable products than consumers with very high income",
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      "text": "1. \"Were you really willing to pay more money for sustainability in the following product categories?\" 2. \"To what extent do you agree with the following statements when you think about your habits and attitudes in recent weeks compared to before the COVID-19 crisis?\"",
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