{
  "docId": "019dd923-5ca1-7489-b638-72a6353bc4af",
  "docSlug": "25c94d8ef55c1960",
  "documentTitle": "Consumers’ sustainability sentiment and behavior before, during and after the COVID-19 crisis",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 23,
  "pageCount": 26,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 26,
  "notes": "Includes a sidebar with key takeaways for the German market.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-72a6353bc4af/23",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-72a6353bc4af",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-72a6353bc4af.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-72a6353bc4af#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.73,
        "y": 0.28
      },
      "kind": "callout",
      "text": "24% vs 19% Sustainability is more important to women than men, especially for home and personal care products",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13943165-9863-48dd-856c-6ed27eac530f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.73,
        "y": 0.44
      },
      "kind": "callout",
      "text": "61% vs 54% Social sustainability is more important to women than men",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6bf76323-8e4a-4251-a512-2c8046b3c219",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Sustainability is more important to women than men, especially for home and personal care products.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abbb-eec5cc21ba59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.38,
        "y": 0.29
      },
      "kind": "chart",
      "text": "Specific drivers for willingness to pay for sustainability",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "094b0b12-b576-4b81-aee7-556462a77686",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.04,
        "y": 0.52
      },
      "kind": "chart",
      "text": "Overarching drivers for willingness to pay for sustainability",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9f7b031-61a6-4071-ba9d-f8459215d423",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.04,
        "y": 0.29
      },
      "kind": "chart",
      "text": "Importance of sustainability during COVID-19",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc90f5d4-a1be-434c-b3c5-6915dbbace5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share of respondents: 24%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abbb-f21458cd1556",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.73,
        "y": 0.57
      },
      "kind": "paragraph",
      "text": "Women find vegan/vegetarian products, no child labor and use of recycled packaging material/plastic more important than men",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9126c968-d2cf-43ea-91f8-26292e7226c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.79
      },
      "kind": "source-note",
      "text": "1. \"If you are honest, how important was sustainability to you when purchasing the following product categories in the last 2 months?\" 2. \"Based on which aspects of sustainability are you currently willing to spend more money on products in these categories?\"",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c551cdf-6b66-411f-b826-e8e00012568a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.04,
        "y": 0.19
      },
      "kind": "title",
      "text": "A: Sustainability is more important to women",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b3fb404-5905-4f33-9b95-671e59835239",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.04,
        "y": 0.23
      },
      "kind": "title",
      "text": "Insights into gender differences",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b5afc62-7abe-46a7-9e26-0c2d86854215",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Share of respondents",
      "numberRaw": "24%",
      "numberKind": "percent",
      "actionTitle": "A: Sustainability is more important to women",
      "calloutText": "Sustainability is more important to women than men, especially for home and personal care products.",
      "numberScale": null,
      "numberValue": 24,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "14316570-525f-442e-b91f-48c43859d7a8",
      "evidence": "The slide features a comparison of two groups, but it's not a clear 2x2 matrix.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 15,
      "beatId": "efaf3388-10a0-4dc0-9103-c73010d7daab",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck concludes with implications and recommendations.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4e51edb0-45d7-4a0c-b059-8060bb2ea6f7",
      "evidence": "The deck implies that businesses must adapt to changing consumer sustainability sentiments.",
      "position": 1,
      "objective": "What are the implications of not addressing consumer sustainability concerns?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}