{
  "docId": "019dd923-5ca1-7489-b638-72a6353bc4af",
  "docSlug": "25c94d8ef55c1960",
  "documentTitle": "Consumers’ sustainability sentiment and behavior before, during and after the COVID-19 crisis",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 21,
  "pageCount": 26,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 221,
  "notes": "The table uses a color-coded heatmap (green for positive delta, red for negative) to highlight variances in consumer preferences.",
  "elementsJson": [
    "headline_text",
    "heatmap",
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-72a6353bc4af/21",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-72a6353bc4af",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-72a6353bc4af.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-72a6353bc4af#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.74,
        "y": 0.285
      },
      "kind": "callout",
      "text": "76% of consumers are willing to pay a premium if employees receive fair pay",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbde8a9e-6cbd-42d2-832c-3ed5cd80b229",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.13,
        "x": 0.83,
        "y": 0.825
      },
      "kind": "image",
      "text": "McKinsey & Company",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd74bcd9-b272-401e-ad3d-8e948c7f13e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Willingness to pay (delta to average): 76%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abb8-bfc6c8246401",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.74,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Local manufacturing is especially important for groceries and less important for home & personal care products",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3596b28e-e14c-4d9e-a92a-883ee67d47c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.74,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "Babyfood with above average importance for personal health drivers and below average importance of social and environmental drivers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b44460b-6051-4a85-b4be-c5434a676f07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.65,
        "x": 0.04,
        "y": 0.31
      },
      "kind": "table",
      "text": "Heatmap table of sustainability criteria vs product categories",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d532a9ca-a5f7-4f27-aa30-63d2c7a0a481",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.04,
        "y": 0.23
      },
      "kind": "title",
      "text": "Drivers for willingness to pay for sustainability, in % of respondents",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d838e6e9-2117-46b2-ac4a-cc8b7711d0e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.04,
        "y": 0.19
      },
      "kind": "title",
      "text": "Significant variances across categories",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f96d0e0-5dcd-4cad-81e2-1da2f56a17a1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Willingness to pay (delta to average)",
      "numberRaw": "76%",
      "numberKind": "percent",
      "actionTitle": "Significant variances across categories",
      "calloutText": "76% of consumers are willing to pay a premium if employees receive fair pay",
      "numberScale": null,
      "numberValue": 76,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Heatmap matrix",
      "slug": "heatmap-matrix",
      "agent": null,
      "layer": "slide",
      "matchId": "d49e13c7-aef4-4b61-984c-da0ecc63980a",
      "evidence": "table/data: Heatmap table of sustainability criteria vs product categories",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 15,
      "beatId": "efaf3388-10a0-4dc0-9103-c73010d7daab",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck concludes with implications and recommendations.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4e51edb0-45d7-4a0c-b059-8060bb2ea6f7",
      "evidence": "The deck implies that businesses must adapt to changing consumer sustainability sentiments.",
      "position": 1,
      "objective": "What are the implications of not addressing consumer sustainability concerns?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}