{
  "docId": "019dd923-5ca1-7489-b638-6e381a4d392b",
  "docSlug": "4d4e919dcca9fbdd",
  "documentTitle": "Brazil Digital Report",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 23,
  "pageCount": 43,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "Includes a quote from a VC founder and logos of various companies.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "quote_block",
    "logo_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-6e381a4d392b/23",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-6e381a4d392b",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-6e381a4d392b.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-6e381a4d392b#slide-23",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "3,7 years global average in 2018, considering the fastest quartile",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cdee-73ea-b06d-f5e58e090cf0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.34,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Average time to become a unicorn since year of foundation",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2412f360-a7dd-4921-8a87-b82310872cd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.34,
        "y": 0.78
      },
      "kind": "image",
      "text": "Company logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c9302b6-fc11-4271-a224-0d4e50ce69c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Years to reach unicorn status: 0.8",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cdee-73ea-b06d-fcb65c8272e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.74,
        "y": 0.06
      },
      "kind": "quote",
      "text": "With higher burn rates, there's no more room for zombie start-ups just trying to survive.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44c8b375-4697-4573-98c7-3305a717c85c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "With higher burn rates, there's no more room for zombie start-ups just trying to survive. — VC Founder",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-cdee-73ea-b06d-f8b4570809e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Press clippings, company websites",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a65223f-1bd7-496e-ae21-121ba99d7eee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.07,
        "y": 0.165
      },
      "kind": "title",
      "text": "Faster burn rates, faster unicorns and faster failures",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54e36d4c-c6dc-49ff-ba6a-1f736dd3c891",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Years to reach unicorn status",
      "numberRaw": "0.8",
      "numberKind": "plain",
      "actionTitle": "Faster burn rates, faster unicorns and faster failures",
      "calloutText": "3,7 years global average in 2018, considering the fastest quartile",
      "numberScale": null,
      "numberValue": 0.8,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Aha! Moment",
      "slug": "aha-moment",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "868840a8-6c37-4ed2-9c69-26307042fa4a",
      "evidence": "With higher burn rates, there's no more room for zombie start-ups just trying to survive.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "eb4165f4-0ba4-4a17-a62a-b73684d53773",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Growth and Investment",
      "beatSlug": "sparkline-what-could-be-4",
      "evidence": "The report discusses the growth of start-ups in Brazil, including investment and funding trends.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}