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  "documentTitle": "2018 Manufacturing Priorities Survey",
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      "text": "Key hurdles to partnership opportunities include product-specific nuances, IT hurdles, and customer concerns.\nOnly a small number of manufacturers see existing ecommerce players as a threat.",
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      "text": "Two-thirds of manufacturers view existing ecommerce players (e.g., Amazon) as potential partnership opportunities to further drive business. Other takeaways from our survey include:",
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      "text": "Overall, our thinking is that Amazon can provide manufacturers immense channel access in the short term; however, potential future conflict with more profitable and/or important channels may decrease the attractiveness of ecommerce partnerships.",
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